A thoughtful take on how real innovation begins by understanding the problem, not just rushing to solutions.
The project was focused on modernizing a 20-year-old legacy software for Capital Flow, a leading provider of small business loans based in New York. The existing software posed challenges with usability and hindering productivity of employees.
User experience is how people interact with everything. Other people, software, nature, and inanimate objects. Just to name a few. Now that we've established a baseline about what user experience is, let's talk about why it's important, how it affects you, and why you should care.